Critical Illness Knowledge base

CI Expert : Critical Illness Expert

CIExpert provides an online Service to assist advisers in assessing the most appropriate critical illness policy for their clients

CIExpert is an external organisation that creates in depth analysis to assist advisers in choosing the most suitable policy for their clients. We also seek to provide guidance and education to consumers in understanding the value and choice of Critical Illness Insurance. We pride ourselves on maintaining an objective view.

Alan Lakey has operated himself as a financial adviser for over 30 years and in that time he has established a reputation in the industry for championing things that he feels strongly about. His work has been acknowledged by multiple accolades that he has been awarded over the years. He is now recognised as the UK leading expert in Critical Illness Insurance and is often called upon by the press to comment on events in the industry.

Some years back he developed a particular interest in Critical Illness Insurance and driven by his desire to give his clients the best possible advice he embarked on a mission to build a systematic way of comparing the policies available against individual needs. That has transformed into over three years of detailed research unmatched in the industry and methodology that provides a set of tools to rapidly identify the best options available to an individual.

CIExpert Affiliate Membership is now the vehicle chosen to allow other financial advisers to access the knowledge base and tools so that they can now give their clients advice based upon a depth of information not previously available.

  • A detailed ranking system based upon incidence statistics assisting adviser in matching policies to individual needs
  • Provides easy access to a detailed knowledge base of both current and historical policies
  • A system which compares critical illness plans based on the statistical likelihood of meeting a claim